Bayer has a strong reputation in Asia
Hong Kong, November 2010. Bayer is the second most admired
company in its sector in Asia. This was the outcome of an online survey of economic experts and
readers of the business press recently published in The Wall Street Journal Asia. Bayer was ranked
second among pharmaceutical companies after Johnson & Johnson. Bayer took 48th place among
multinationals operating in Asia, this ranking being led by Apple, Google and Microsoft.
Survey by The Wall Street Journal Asia
"We’re very pleased to have done so well in the survey. This shows that Bayer enjoys an excellent
reputation in Asia, too, and that people acknowledge our commitment," said Michael König, Senior
Bayer Representative for Greater China.
More than 2,700 managers and business experts from 12 Asian countries had given their
assessments of some 170 international and 40 Asian listed companies from all sectors of industry in
an online poll. Subscribers and online readers of the Wall Street Journal Asia also participated in
the survey, evaluating the companies on the basis of the following criteria: long-term vision,
quality, corporate reputation, financial reputation and innovation. Bayer moved up two places
compared with the previous year’s ranking. The survey of readers of Asian business journals has
been conducted every year since 1993.