World Business Dialogue

Cologne, March 2012. "Consumption" was the key theme of the 15th World Business Dialogue taking place at Cologne University. 300 representatives from politics and business met with 300 students from all around the world to talk about the subject of "Checkpoint Consumption – Needs, Duties and the Search of Balance." Dr. Richard Pott, member of the Bayer Board of Management responsible for Human Resources, who has long been closely connected with the event as a member of the presidium, welcomed the participants of the largest student-run business convention.

Labor Director in Discussion with Talented Young People
Commenting on Bayer’s commitment to this high-caliber event, Pott said: "Bayer supports the aims of the World Business Dialogue, which brings together different generations and nationalities to consider how to shape a better future." He invited those taking part to take advantage of the diversity that the congress was offering. "Learn from each other. Be open to other people's ideas and to aspects you might previously not have encountered."
On the day before the main event, Bayer presented itself to 1,000 selected students at the exclusive recruitment fair and advised visitors to its stand about career prospects in the Group. "This was a unique opportunity for students to find out more about job opportunities at Bayer in a one-to-one talk with representatives of the University & Talent Relations Department and various specialist departments," explained Bernd Manfred Schmitz, who heads this department.

In the afternoon, the department offered a workshop on the topic of online reputation. Here, the participants could learn how to draw up and link their online profiles so that they present themselves on the web correctly and that selected contents and profiles are easy to find.